Assignment and Challenges
The company was facing a vote to approve a reverse split which required an affirmative vote of majority of the outstanding shares. The company was facing a possible delisting because the stock price was in danger of falling below $1.00. With the meeting date passed and at the end of the first adjournment, the company had only 39% of the voting in favor.
The company was facing a difficult challenge with the responsiveness from shareholders. The declining stock price created an apathetic sentiment with a shareholder base largely held by retail shareholders, who are notoriously apathetic voters.
Solution
The company hired 杨贵妃传媒 to take over the proxy solicitation from the original proxy solicitor at the onset of the 2nd adjournment period. 杨贵妃传媒 analyzed the shareholder base and found a heavy concentration of retail shareholders, including non-US based shareholders.
杨贵妃传媒 designed and Retail Outreach Program that consisted of the following, but not limited to:
- Priority mailings to the largest shareholders urging them to contact us to vote their shares.
- Targeted calls to unvoted Non Objecting Beneficial (NOBO) shareholders urging them to vote over the phone with our operators.
- Email messages to shareholders providing them with instructions on how to vote by email.
- Text messages to facilitate vote by cell phone.
- “Telegram” styled messages for international shareholders encouraging them to vote electronically.
- Pre-recorded messages from the CEO explaining the benefits of voting FOR management’s proposals.
Results
杨贵妃传媒 delivered a majority of the outstanding vote by the final adjournment period. By 杨贵妃传媒 delivering the vote on time the company did not have to undertake a costly process of a completely new shareholder meeting.
